What is Off Page SEO?

Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off page SEO with link building but it is not only that.

In general, off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results.

Benefits of Off Page SEO

Increase in rankings

The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank

Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.

Greater exposure

Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions.

Establish Trustworthiness

Google has recently introduced the concept of Expertise, Authority and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to Off Page SEO.

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