What is Technical SEO?
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.
To get the whole picture, look at the diagram below which shows the three-main pillar of SEO: Technical SEO, On-Page SEO, and Off-page SEO.
On-Page SEO is related to content and how you can make it more relevant to what the user is searching and off-page SEO (also known as link building), is the process of getting mentions (links) from other websites to increase trust during the ranking process.
As you can see in the diagram above, there are no clear boundaries between technical, on-page and off-page SEO because they all have to work together for a fully optimized website.
What Good Technical SEO Looks Like
These three elements of technical SEO should always be taken into consideration:
Technical SEO Checklist
Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’
A ‘responsive’ website design adjusts itself automatically so that it can be navigated and read easily on any device.
Search engines prefer sites that load quickly: page speed is considered an important ranking signal.
Duplicate content can either be confusing for users (and indeed search engine algorithms); it can also be used to try to manipulate search rankings or win more traffic.
An XML sitemap is a file that helps search engines to understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search engines exactly where each page is.
AMP is a Google-backed project which aims to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML.
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