What is Technical SEO?

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.

To get the whole picture, look at the diagram below which shows the three-main pillar of SEO: Technical SEO, On-Page SEO, and Off-page SEO.

On-Page SEO is related to content and how you can make it more relevant to what the user is searching and off-page SEO (also known as link building), is the process of getting mentions (links) from other websites to increase trust during the ranking process.

imageedit_35_3022078774

As you can see in the diagram above, there are no clear boundaries between technical, on-page and off-page SEO because they all have to work together for a fully optimized website.

What Good Technical SEO Looks Like

These three elements of technical SEO should always be taken into consideration:

Crawlability

There are various factors that can negatively affect crawl budget but mainly they are caused by “having many low-value-add URLs.”

Indexation

Regularly monitor the Index Coverage report in the new Google Search Console so you can easily spot and resolve indexing and crawling issues.

Performance

Site Speed is the most important thing. We can check website’s “waterfall” using webpagetest.org or GTmetrix. These tools show you how your site comes together as it loads.

Close Menu